Open For Lunch
Transforming Sydney CBD's busiest street into a global hospitality spectacle.
THE CHALLENGE
Transform Sydney's busiest CBD street spanning four blocks, along with a Western Sydney location into a breathtaking global spectacle that showcases the city's world-renowned hospitality culture. With a seven-week lead time and as a key pillar for the NSW Government’s "Summer in Sydney" campaign, Open for Lunch 2022 was a truly unprecedented challenge.
"The government has put a lot of money, time and effort into programs to help Sydney and the State recover from COVID-19; parties, festivals and big events like Vivid or Open For Lunch, both unquestionable successes"
The Sydney Morning Herald
OUR APPROACH
Each of the five spectacular lunches had a unique theme, with incredible creativity showcased in the decor, music, food and beverage offerings, theatrical performances, and brand activations.
What made these events truly special was the unprecedented collaboration between some of the biggest names in the hospitality industry, including Hilton Hotels, YCK, Merivale, Mimi's, Tottis, Rockpool Bar and Grill, Porteno Group, and more. An impressive lineup of chefs, such as Luke Mangan, Anna Polyviou, Matt Moran, Jordan Toft, and Mike Eggert, along with talented sommeliers like Samantha Payne, were also present.
Adding to the excitement, top musicians including King Stingray, Human Nature, the Ministry of Sound Orchestra, Greta Yorke, Leo Sayer, and Connie Mitchell of Sneaky Sound System were on hand to provide unforgettable performances. All in all, it was a truly unforgettable experience that brought together the very best of Australian hospitality, food, and entertainment.
The result
Five sold out events. Unprecedented national and international media coverage and ROI from a two-week PR and marketing campaign. Reviewed by mainstream media as an unquestionable success
